I’m drawn to brands that balance logic with emotion, instinct with strategy & simplicity with meaning.
I'm Jaini, a designer who starts with the question behind the question. Strategy first, craft always, and a stubborn belief that good design should feel like it was made by a person, for people.
Born and raised in the bustling city of Mumbai, where it taught me to appreciate layers of people, culture, history, color, typography, architecture and everyday life.
My background is in Applied arts, with a focus on typography. Over the years, I have worked with healthcare, science, non-profits and other industries where design means to make the complex easily understood
Where I come from
Now, in Colorado
I'm now based in Colorado after living in Boston, MA for almost 5 years.
The Mile high city, makes you appreciate the mountains, wide skies, 365 days of sunshine, trails, cozy cafes and new perspectives.
I'm still exploring, observing and collecting inspiration because that's what keeps my curiosity alive.
Outside the day job
Design does not stop when I log off, Most of what makes my work better is stepping away from my screen onto passion activities like photography.
