I’m drawn to brands that balance logic with emotion, instinct with strategy & simplicity with meaning.
I'm Jaini, a designer who starts with the question behind the question. Strategy first, craft always, and a stubborn belief that good design should feel like it was made by a person, for people.
Born and raised in the bustling city of Mumbai, where it taught me to appreciate layers of people, culture, history, color, typography, architecture and everyday life.Â
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My background is in Applied arts, with a focus on typography. Over the years, I have worked with healthcare, science, non-profits and other industries where design means to make the complex easily understood
Where I come from
Now, in Colorado
I'm now based in Colorado after living in Boston, MA for almost 5 years.Â
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The Mile high city, makes you appreciate the mountains, wide skies, 365 days of sunshine, trails, cozy cafes and new perspectives.
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I'm still exploring, observing and collecting inspiration because that's what keeps my curiosity alive.Â
Outside the day job
Design does not stop when I log off, Most of what makes my work better is stepping away from my screen onto passion activities like photography.
