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Client
Dr Sajjad Ahmad
Deliverables
Branding
Website
Wix Website
Business Cards
Letterheads
Envelopes
Mr Ahmad is a highly experienced ophthalmic surgeon based in London, UK. He is known internationally for his surgical techniques. It is important for information to be easily accessible through the web to provide a global outreach. This is his first website and full branding project, hence the outcome must be impactful.
I helped with his branding, website, collaterals and illustrations on the website.
Refraction is the process when the surrounding light rays enters the eye via the lens. After being refracted, the light rays are focused onto a sharp focal point at the back of the eye which allows clear vision.
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A round shape representing the human eye, which also gives the entire symbol a fine stability.
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The shape is re-structured with 2 spaces at both the ends to make the symbol look like the letter 'S' that refers to the first name 'Sajjad'.
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Small space at the end of letter 'A' helps distinguishing the letter from showing the pathway of light.
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The lines converge further meeting at a point creating the letter 'A'. The lines are represented to show an illustrative mechanism of the light passing to the eye. The symbol refers to the last name 'Ahmad'.
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The letter 'A' signifies the light rays entering through the front of the eye and focusing on the back of the eye which is created by the letter 'S'.
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